Conferences aren't only about booths, badges and a calendar packed with meetings.

The best ideas often appear in between: over coffee, on a random walk, or at a dinner that started as "30 minutes after the event".

The HolyTraff team, together with 22BET Partners — General Partner ANS, put together the places worth adding to your route.

A selection of locations for everyone who comes to London to work, meet people and find inspiration.

HolyTraff Picks

Warner Bros. Studio Tour London

What to see:

• the original sound stages;
• the Hogwarts, Great Hall and Diagon Alley sets;
• the process of creating characters, visual effects and the details of the Harry Potter world.

Why it's worth it:

Warner Bros. Studio isn't just a fan location. It's an example of how well-built storytelling turns into a global brand that keeps working for decades.

For marketing people it's basically a case study about content, emotion and the power of community.

Tip:

Budget at least 3–4 hours. The studio isn't in central London, so it's better not to squeeze it between two meetings.

Shakespeare's Globe

An authentic reconstruction of a 16th-century theatre by the Thames.

Why it's on the list:

The Globe is a reminder that formats change, but strong stories always sell.

400 years ago they gathered an audience through live performances. Today brands do the same through content, media and community.

Tip:

Don't settle for photos from the outside — check the schedule of plays or tours. The atmosphere inside changes the impression.

Natural History Museum

One of London's strongest free locations.

Why it's worth it:

It strikes the perfect balance between knowledge, design and visitor experience.

Even if you're not a museum fan — the architecture of Hintze Hall alone is worth the visit.

Tip:

Come closer to the evening. Fewer tourist groups, more space to actually look around.

Hyde Park

For London, Hyde Park is a place to pause amid the city's constant motion.

Perfect for:

• a morning walk before the conference;
• a coffee between meetings;
• 30 minutes with no notifications after a busy day.

St John's Wood & Abbey Road

If you want to see a different London — without the crowds at the usual spots.

St John's Wood is one of the calmest districts in the city, with a classic British atmosphere.

This is where the Abbey Road crossing is — the place that became a legend after The Beatles album cover.

22BET Partners Picks

St Stephen's Tavern

A British pub with history right next to Westminster.

Why it's interesting:

It's not just a place to "grab a beer". Thanks to its proximity to Parliament, politicians, journalists and decision-makers have met here for years.

A good spot to feel the old business side of London.

Borough Market

One of the best ways to understand a city is through its food.

Borough Market shows the modern London: fast, international and very diverse.

Tip:

Don't just chase the popular TikTok spots — the best places are often the ones where the locals stand.

Big Ben & Westminster

Yes, it's an obvious spot. But it's worth doing it right.

Lifehack:

Don't waste an hour on photos in the crowd by the bridge. Walk this route:

Westminster → St James's Park → Buckingham Palace

In 30–40 minutes you'll get one of the best walks through the centre.

London Hacks From The Team

Museums after hours

London museums are worth checking in the evening.

Many of them run late openings: fewer people, special programmes, sometimes music and a networking format.

Check out:

• V&A Lates
• Tate Late
• British Museum evenings

Tap water culture

In London you don't have to buy water every time. Bring a bottle with you:

• there are refill points around the city;
• in most venues it's fine to ask for tap water.

A simple lifehack, especially if you're out between locations all day.

Find church gardens

The secret London is often not in the big parks. Look for old churchyards:

• St Dunstan in the East
• St Bartholomew the Great
• St Mary Aldermanbury Garden

These are quiet green spaces literally in the middle of office districts.

Many Places To Visit — One Place To Meet

London gives you hundreds of reasons to leave the hotel. But on 30 June the whole industry will meet in one place.

Affiliate Networking Series London

• 📍 Fenix Mayfair
• 📅 30 June
• 🕖 19:00–23:00

300+ attendees. Networking dinner. Industry conversations. New partnerships.